John Rebchook is a former Rocky Mountain News reporter with more than 30 years of experience in writing and communications... The Colorado Association of Realtors wants buyers and sellers of homes to rate the kind of service it received from members of CAR, and so has launched an innovative program with a California-based group to gather information to gauge their satisfaction.
“We are not aware of anyone else who is doing this,” said Tyrone Adams, spokesman for CAR. “The program already has been launched. But it’s been sort of a soft launch. We have about 10 members participating in it. Now, we’re getting the word out to all 23,000 of our members to get them to participate.”
CAR has partnered with QSC Quality Service Certification program to help consumers make better, more informed decisions when choosing a real estate professional.
Independently validated service results, data and unfiltered customer comments will be available to consumers at an independent Website, www.QualityService.org, providing consumers with a source of valuable information with their Realtor. To ensure the integrity of the process, every closed transaction is surveyed and only consumers who participate in a closed transaction participate in the survey process.
“Our goal is to offer each of our 23,000 licensed real estate professionals access to an optional suite of resources to enhance service delivery skills and to help bring greater assurance of consistent, reliable and accountable service to their real estate clients,” said Robert E. Golden, CAR’s CEO.
Customer feedback critical
The Quality Service Certification program brings a standard of service, an organized service delivery process, the offer of a written service guarantee, an independent quality measurement and customer feedback system and higher accountability that results in more consistent service and an improved value proposition for consumers, CAR said.
“In today’s business environment, real estate professionals want access to the best tools, resources and technology to help them deliver their very best service,” said Larry McGee, chairman of the CAR Professional Development task force. ”Consumers want to make better, more informed decisions when researching and selecting a real estate professional to represent them. QSC offers resources and technology to meet the needs of consumers and real estate professionals, alike,” said Larry McGee, chairman of the CAR Professional Development task force.
Quality Service Certification, Inc. with headquarters in San Juan Capistrano, Calif. is a leading resource for training, systems, technology and performance assessment in the real estate brokerage and mortgage origination industries.
Contact John Rebchook at JRCHOOK@gmail.com or 303-945-6865.
