Kentwood Real Estate has acquired the DenverHomes.com Internet domain name, a strategic purchase that it expects to double its monthly visits in the next two years. Kentwood purchased DenverHomes.com last Friday from a California company, but made the announcement today.
“This is huge,” said Peter Niederman, CEO of Kentwood Real Estate. He said if you are considering to move to a city, and plan to buy a home, the natural tendency is to start your Internet search by typing in the name of the city and homes.
“So if you were moving to Chicago, you most likely start your search on the housing market by typing in ChicagoHomes.com, on Google,” Niederman said.
Over the past two years, Kentwood Real Estate has acquired the DenverRealEstate.com and HomesinDenver.com domain names to enhance its search engine activity.
3 names one company
The acquisition of DenverHomes.com subsequently places what it considers the top three real estate domain names under Kentwood Real Estate ownership.
“This is like owning the trifecta of great names,” Niederman said. “We now own the top real estate domains in Denver that are aligned with the top keyword search terms. We now enjoy a total of nearly 160,000 keyword searches each month and a total of 36.4 million monthly keyword search results. DenverRealEstate.com will remain our Website, with the other domains forwarded to the site.’
100,000 monthly Web visits
According to Niederman, the acquisition of DenverHomes.com should increase Web traffic significantly. Currently, Kentwood Real Estate has almost 50,000 visits each month, with a company goal of more than 100,000 visits per month over the next two years. The acquisition of DenverMoves.com earlier this year was designed to increase traffic to the firm’s relocation department on DenverRealEstate.com.
Studies conducted by the National Association of Realtors show that approximately 90 percent of all prospective homebuyers begin their search for a home on the Internet. All major search engines will now send home shoppers directly to Kentwood Real Estate. The importance of being consumer-centric will enhance seller benefits through increased unique visitor Web traffic, and the buyer user-interface provides the ability for quick and comprehensive search through Google’s interactive satellite mapping.
Kentwood and Active Website, a Web site design firm that provides real estate technology, have been pursuing an aggressive search engine strategy for the past three years.
Kentwood Real Estate is comprised of The Kentwood Company in the Denver Tech Center, Kentwood Company at Cherry Creek, and Kentwood City Properties in downtown Denver. For more information, visit Kentwood Real Estate online at www.DenverRealEstate.com.
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