
The Spire soars into the sky and condos in the tower are doing the same. (Photos courtesy of Frank Ooms.)
The Spire has survived “more ups and downs than Rocky Balboa,” Chris Crosby commented during a two-hour tour of the 41-story condominium tower just before Christmas. And like the storybook boxer, the Spire is not down for the count, but it is the reigning condo champion as far as closings, not only in Denver, but possibly in the nation.
“The Spire is a downtown Denver success story,” said Brian Phetteplace, Manager of Retail and Residential Development for the Downtown Denver Partnership.
8 months of closings
From last April 19 – the day its lenders allowed it to start closing contracts – until the end of last year, 201 units have closed at the Spire, representing more than $60 million in sales. The sale price per square foot ranged from the high $200s to about $500. In addition, all 10,000 square feet of the ground-floor retail space has been leased in the LEED-certified building at 14th and Champa streets.
That is 328 percent more than all of the new home closings that took place during the time period at four of other condo buildings in Denver – One Lincoln, Pinnacle, Wynkoop Residences and Four Seasons – according to a study by Mark Co. Research. Closings at the Spire also have dwarfed the resale condo closings in One Lincoln, Glass House and Pinnacle during that period, according to the analysis.
“There’s a lot of ways to slice-and-dice real estate sales, but whether you look at the last six months or all of 2010, we were getting north of 75 percent of the local market, depending on how you measure it,” said Crosby, of Nichols Partnership, the developer of the 493-unit building.
No fire sales
Jeffrey Woerner, of the Felix Real Estate Group in San Diego, said he is not aware of any other condo high-rise that has closed 201 units from mid-April until the end of 2010.
“That means they are looking at about 27 closings per month,” Woerner said. “In my mind, that is incredible. The fact that they could close 201 units and continue to sell over that time frame speaks volumes to what is going on. To do that in this market without lowering prices is phenomenal in my mind.”
Randy Nichols, principal of Nichols Partnership, said that he has been told the Spire is the best-performing building among the 110 properties in the portfolio of its lender, a joint venture of the Starwood Capital Group and the FDIC. Woerner noted that the Felix Real Estate Group is not “tracking every condo community in the country,” but that his company is exposed to a lot of them, especially in the Western U.S.
Mike Rinner, of the Genesis Group, toured the Spire last week with Crosby. “They’re really cranking away,” Rinner said. “I’ve heard that nobody else in the country had near 201 closings, and I suspect that is true,” although he said he is researching that further with the help of Hanley Wood, and expects to have a more definitive idea of how it stacks up nationally by mid-February.
Woerner summed up the strengths of the Spire this way:
- The units are not too large.
- Price points are meeting demand.
- A great location.
- It’s a LEED-certified, sustainable building.
- It has “spectacular views.”
“It has a lot to capitalize on,” Woerner said.
Not a slam dunk
But it was not always the case. In September 2007, Hypo Real Estate Capital Corp. of Germany pulled the plug on the $160 million loan for Spire. The Spire became the first major casualty in Denver of the global financial melt-down. Construction halted for months, as Nichols and his team contacted more than 150 lenders. In January 2008, he received a $118 million financing agreement with the Corus Bank of Chicago. But in 2009, Corus failed under the weight of the $4.5 billion in condo loans on its books – many of them in Florida – and was taken over the FDIC. The fall of that year, the Starwood and TPG Capital bought most of the assets of Corus, hooking up with the FDIC. The Spire was the only Denver holding in the portfolio.
The new lenders were skeptical that the majority of existing contracts would covert to closings, recalled Crosby. The new bank ownership group required them to organize a “bulk” closing prior to allowing them to file the condominium declaration. “Frankly, there were many who didn’t believe we could do that,” Crosby said. “Instead, we were being encouraged by some to heavily discount units and sell them by auction or in a bulk distressed sale.” Slashing prices for quick sales has been a common practice for Florida condos, since the national housing market collapse.
Spire: Mecca for corporate housing
At the same time, rumors were circulating through the Denver-area real estate market that the Spire would be converted into apartments. Some Realtors urged prospective buyers to stay away from it for that reason.
Although that did not happen, in an interesting twist, Crosby has been approached by AvenueWest Denver, a corporate housing rental company, which would love to put Spire units in a rental pool that would serve business people who are assigned to Denver for long-term stays. “We’re not doing that, but when I asked them how many units they thought they could handle, they said as many as you can provide us with, we can rent,” Crosby said.
Not only is that potentially good for owners who would like to have an income-producing property that cash flows, but Crosby said that could be a sign that the economy is picking up. “If there is a growing demand for corporate housing, which seems to be the case, it might be an early indicator that companies might be hiring people “off the ledger,” so to speak. Those type of numbers might not show up in the unemployment statistics.”
A handful of owners have put their units in the rental pool, managed by AvenueWest Denver Inc.
“The Spire is currently our most requested building in the downtown area,” said Angela Healy, CFO of AvenueWest, in an e-mail to Crosby. She noted that the last unit it took into its system was in December, and they rented it a day later.
AvenueWest is currently renting eight units in the Spire for an average of $2,700 each month, Healy said. Rents would even be higher, but five of the eight units do not have breathtaking views, but rather look at the AT&T building. The three higher units on the 20th, 21st and 29th floors each command monthly rents of $2,900.
Indeed, while only a handful of the buyers are renting them out, Crosby said that it is not a stretch that someone could easily rent out the units for more than their mortgage payment and HOA fees. HOA fees are about 30 cents per square foot, per month.
“The perception was that units in the Spire were going to go to fire-sales and we were not going to be able to maintain our sales velocity or sales-per-square-foot,” Crosby said. “But as buyers came through the door, they soon realized that was not going to happen and we were not going to go into any kind of distress mode. It was just not going to happen. We have been able to maintain, and even raise prices.”
Rinner said it is important to put the 201 closings into perspective. “When you look at the timeline, it’s not as if the people put the units under contract and two weeks later closed them,” Rinner said. “Most of these closings represent contracts that had been placed many, many months before. But in my mind, that is more than made up in that they turned almost all of their contracts into closings. That is almost unheard of in today’s market. I would say that in almost all condo projects, they have a fall-out rate of at least 20 percent or 25 percent. In some cases, 50 percent or more of the contracts do not make it to closing.”
Crosby said that the expectations was that the vast majority of the contracts would fall out. “The bank was very skeptical that we could close even half of them,” Crosby said. “Fortunately, we only lost a handful of contracts.”
Owner sold on Spire
One of the buyers is Ryan Wilson, 36, a software engineer. He closed on his $297,000 unit on the 24th floor on July 9. He closed on his unit almost a year after he started looking for a downtown condo.
“I wanted to purchase in the city. That was an absolute must,” said Wilson, who sold a single-family home in Highlands Ranch before moving to the Spire. ”I wanted to be downtown. I wanted to simplify my life.”
The maintenance and upkeep of a suburban, single-family home took a lot of time. “Basically, it felt like a second job,” Wilson said. “Living in Highlands Ranch and cleaning and planting flowers and raking leaves and everything else, just didn’t make sense for a single-guy like me with no kids.”
Spire rises to top
He began researching the downtown market, and the “Spire was always kind of on the top of my list,” he said.
It took longer than expected to move in, but it was worth the wait, he said. He loves the indoor dog-park, where he takes his Boxer, Diesel, on a regular basis. And while not necessarily a tree-hugger, he said that the energy efficient and sustainability of the Spire has saved him money on heating and cooling bills. He also thinks that Spire is only going to get better. He notes that the Spire is in the heart of the 14th Street initiative, upgrades designed to convert 14th into an “Ambassador Street,” that will help spotlight everything from the Spire to the neighboring theater district, hotels and restaurants along the corridor and the Colorado Convention Center. The improvements, which recently kicked off, have been described as the most important street improvement project in downtown since 16th Street was turned into a pedestrian mall more than two decades ago.
And while he still has a car, Wilson said he barely uses it, as almost all of his destinations are literally an easy walk out the front door of the Spire. (Crosby notes that the Spire scores a 94 our of 100 on the walk-score, and a 93 on its transportation score, as it is on the light-rail line.) “I use my car to go to the grocery store, or skiing, or visiting family,” Wilson said.
Cars optional at the Spire
Dee Chirafisi, a broker and co-owner of Kentwood City Properties, sold one unit in the Spire to a single woman in her 60s who got rid of her car completely. When she needs to drive, she’ll borrow a Prius or Ford Escape hybrid from the Connect by Hertz rental service available to owners at the Spire.
On Dec. 29, Chirafisi closed a $705,000 unit in the Spire. “That was my last closing of the year,” Chirafisi said. “It was an out-of-town buyer who wanted it as a second home.” She also has had parents buy units for their children attending nearby Auraria. Indeed, that is a trend savvy buyers are embracing nationally. “Empty-nester parents can buy city digs for kids in preparation for downsizing out of suburban homes when markets look better,” according to the Emerging Trends in Real Estate report released last week by the Urban Land Institute and pwc (formerly PricewaterhouseCoopers.)
“I have not heard of any other building doing the kind of sales as at the Spire,” she said. “The buyers like the location, the view are great, and the amenities, such as the pool and the fitness center are first-rate. The price-point is great and they like that is a LEED-certified building. I think that is a big deal for most urban people. And it saves them money. I think people are watching every dime these days. It’s just a great building.”
Phetteplace, of the Downtown Denver Partnership, said the significance of the Spire goes beyond its strong sales at this point of time.
“We estimate when it is all sold out, 700 people will be living at the Spire,” Phetteplace said. “That is incredible. That is another 700 people living, shopping and enjoying all of the amenities of downtown.” It also will send a message to other developers, as the market improves and credit loosens, that similar high-rise buildings can flourish downtown, he said.
And he said on a “macro level” the Spire represents the kind of urban project identified in the Emerging Trends report, which said that housing in 24-hour cities generally hold their values better than elsewhere.
“It’s kind of a dream development,” Phetteplace said about the Spire.

Retail tenants at the Spire
- Row14
- The Organic Pizza Co.
- Revolution Cleaners
- Hertz
- Snarf’s
- A coffee/wine bar that will be named in the near future.
NEW CONSTRUCTION Average size of sold unit Total square feet sold Number of units sold
SPIRE 970 sf 194,926 201
One Lincoln 1,203 sf 19,248 16
Pinnacle 1,750 sf 19,250 11
Wynkoop Residences 1,927 sf 9,635 5
Four Seasons Residences 2,437 36,555 15
RESALES
One Lincoln 818 818 1
Glass House 1,102 24,244 22
Pinnacle 1,393 11,144 8
Source: Mark Co. Research
To see homes available in the downtown area, check out this COhomefinder.com link.
Contact John Rebchook at JRCHOOK@gmail.com

John Rebchook is a former Rocky Mountain News reporter with more than 30 years of experience in writing and communications... 


















[...] 19 Jan I’ve posted some articles before about the Spire property in downtown Denver, but here is one to really take a look at! This building is defying all real estate odds in that it is averaging 27 closings per month! That is unheard of in today’s market. Why the Spire-what makes it so special? The article quotes that the features that are making units sell like hot cakes is that they aren’t too large, every unit has “spectacular views”, it is in a LEED certified “green & sustainable” building, prices are very reasonable and you’re right in the middle of downtown. Check out the article HERE. [...]
I’ve never seen such accolades for a >50% sold project thats 2 years behind and appears empty at night…particularly the top floors which make a up a larger portion of the note value and the unsold inventory. Puffery. I’d like to see you cover the HOA and mortgage note on a conventionally financed rental unit. Do you think that owner has a primary mortgage or one for investment properties? LMAO
Actually, it is his primary residence. I know him well and he truly feels good about the opportunities that Spire has to offer. That being said, why do individuals feel the need to spew vitriol and negativity all of the time? Can’t you be excited about a project that stands to positively influence our community? When I become so unbelievably bored with my life that all that is left to do is spew negativity, and I actually have that much free time to do so, please…kill me. Sorry that you have found yourself in a place that you are obviously very unhappy with. I truly wish you the best and hope that positive events come your way. Hopefully this is the first of many projects to help propel Denver out of the real estate pitfalls of the past and into a bright future.
I heard Chris Lennon moved in… No wonder there have been so many sales.
While these sales figures, and the building itself are outstanding, the sales staff is talking out of both sides of their mouth related to Corporate Housing and Investor sales.
They claim there there are “a very small amount of investors” (calms buyers nerves and satisfies Govt lending agencies), while claiming the building is ideal for Corporate Housing. Truth is, the current sales staff ONLY wants to sell units, and is not mentioning the issue that the building is going to lose it’s government funding (FHA/Fannie Mae) options when too many residents rent their units out (corporate or otherwise). How valuable is that cash flow if nobody can sell their units in the future?
While Spire is a magnificent building, I wouldn’t buy there for this sole reason- at some point owners resale values will suffer tremendously when government funding isn’t available due to their being too many non-owner occupied units. Just try to get a loan to purchase a property (or sell to a buyer) these days without Fannie or FHA options!
Think about it buyers- do you think the sales team cares about your resale value, or accelerating current sales thru Corporate Housing? It’s about their money, not yours.
[...] article in Inside Real Estate News talks about just how hot the SPIRE property has been not only in Denver, but across the entire [...]
I glad things are going so well for them. Now they might actually be able to afford the missing spire on the top of the building.
[...] this most recent article from Inside Real Estate News John Rebchook talks about how SPIRE is outperforming other real estate opportunities not just in [...]
This building will turn into a Over-priced Fancy Rental and Corporate Flop-House.
John !!! Excellent Point…. This building will turn into a sublet rental building for those who can afford the rent.
I suspect owners will not live there. They purchased as investment with the expressed intent to rent; which is unfair for an Owner who lives in and Occupies their unit among Renters who do not care about the property itself.
The “Non-residing Owners” then become Absentee Landlords, reap their profits leaving the burdons on the Owners who Occupies. Will these “Non-residing Owners/Absentee Landlords” attend Building Meetings? Become involved in any way in the Building Management? Who is to decide the members of the Board? If a corporate entity owns a majority of shares, lots of luck dealing with them.
P.S. Joe M. YOU are FUNNY!
To the point that many are making on here regarding too many of the units being turned into rentals, I can tell you as a former condo owner and developer that that is what the HOA regulations are for. Any good regs would require that the owner of the property submit to the HOA and get permission to rent out their unit, in order to meet FHA regs. If you rent out your unit without permission and the HOA finds out, they can sue to void the lease whereby the owner would be liable to the renter. As long as the building HOA is well run, which I imagine this is, the issue should be taken care of. But it is certainly something that owners of all condos should be vigilant about.
There sure seem to be a lot of real estate experts commenting above. Hmm… they must be the same people who told everyone that the project would never get out of the ground in 2007. Or are they the people who said that the developer would never be able to refinance in 2008. Are these the same people who said that the project would be bankrupt in 2009 and be forced to convert to apartments. Must be the same people who said the units would never sell either.
I may not be an expert but with over 200!!! units closed in the last 9 months the Spire must be a pretty good project. Think about how well Spire will do when the economy turns around.
Maybe sometimes the experts are wrong……
[...] has been the hottest real estate development in Denver, perhaps the country as discussed in this insider real estate article. That’s actually quite a bit to boast about. With these sales numbers SPIRE leads the [...]
[...] great article “Spire sales may top country” by John Rebchook was recently published to discuss the great sales at SPIRE. Here is a quick [...]
Excellent rebuttal Kimber on January 20th. I do not know why people like to see other people fail or in this case condo projects fail. Maybe the negative people has super low self esteem.