Kentwood City Properties recently was named the 2011 “Most Creative” sponsoring member of Denver Bike Sharing, a Denver-based, non-profit corporation that owns and operates Denver B-cycle to promote health, quality of life, and preservation of the environment in Denver.
Kentwood City Properties has also received the “Bicycle-Friendly Business of the Month” award from Bike Denver, a bicycle advocacy organization that works to promote bicycling in the Mile High City. The “Most Creative Sponsor” designation was presented to Dee Chirafisi, Broker Associate and co-owner of Kentwood City Properties, at Denver Bike Sharing’s sponsor appreciation breakfast last December at the Metro Denver Chamber of Commerce.
“We do property tours every Tuesday, and several of our agents ride their bikes rather than drive,” said Chirafisi. “We have purchased memberships to Denver Bike Sharing along with helmets featuring our company’s logo. We use bikes in our ads, have bikes in our office windows, and we have given Denver Bike Sharing memberships as closing gifts for people who buy a residence near a B-cycle station. We really try to be creative with the bikes throughout our marketing efforts to promote the initiative. It’s about the lifestyle, the convenience, and the environmental and health benefits. Denver Bike Sharing’s mission simply makes sense and we are proud to be part of it.”
Kentwood City Properties also hosts neighborhood property tours and encourages people to ride bikes to open houses. In addition, Chirafisi recently hosted a LoDo women’s group tour for 35 women, some of which had not been on a bicycle in years.
“Sponsoring the B-cycle program is good for Kentwood’s waistline and bottom line,” said John Hayden, a Broker Associate at Kentwood City Properties and chairman of the Mayor’s B-cycle initiative. “A number of our employees now bicycle to work. If a business that is traditionally dependent on cars, such as real estate, can integrate bicycling and B-cycles into its business, then so can other leading companies. It’s actually faster getting around downtown Denver on a B-cycle than it is to drive for many people.”
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