Peter Niederman has brought Denver.com home.
Niederman’s Kentwood Real Estate has acquired Denver.com from Silicon Valley-based Boulevards New Media Inc.
Terms of the acquisition were not disclosed, but a trade journal reported it was a “seven-figure” deal. Boulevards paid $6,250 for Denver.com in 1996.
Niederman, CEO of Kentwood Real Estate, has been focused on Internet technology for years.
According to the National Association of Realtors, approximately 94 percent of all prospective real estate buyers begin their search online. According to Google’s “Keyword Tool,” there is an average of 16,600,000 global monthly searches when “Denver” is used as the keyword phrase.
“The purchase of Denver.com was a unique and historic opportunity,” said Niederman. “To acquire the intuitive Internet brand of a world-class city like Denver is very rare, and it fits perfectly with Kentwood Real Estate’s strategic vision to integrate Denver’s lifestyle with the online real estate search experience. Anyone who is considering a move to Denver or searching for real estate in Denver can visit Denver.com for comprehensive real estate and lifestyle information. It truly gives Kentwood Real Estate a competitive advantage.”
Denver.com currently experiences approximately 85,000 visits per month. In addition to owning DenverRealEstate.com, Kentwood holds the DenverHomes.com and homesInDenver.com domains. When used as keywords, Denver Real Estate, Denver Homes, and Homes in Denver boast approximately 110,000 global monthly searches each. Niederman also acquired Boulder.com two years ago.
Boulevards New Media will continue to operate Denver.com in a multi-year agreement. Boulevards is the largest owner and operator of top-tier U.S. city names, including Seattle.com, SanFrancisco.com, LosAngeles.com, Dallas.com, SanAntonio.com, Houston.com, Philadelphia.com, Memphis.com, Minneapolis.com,and Raleigh.com.
Prior to the sale, Kentwood Real Estate provided MLS listings and property search services for Denver.com’s real estate channel.
“Both parties believe local ownership will give Denver.com deeper roots in the community and further enhance Kentwood’s efforts to provide a strong commerce and information site at this very important web address,” said Dan Pulcrano, CEO of Boulevards New Media.
Kentwood Real Estate includes The Kentwood Co. in the Denver Tech Center, The Kentwood Company at Cherry Creek, and Kentwood City Properties in downtown Denver. For more information, visit Kentwood Real Estate online at Denverrealestate.com.