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Weather aside, Hornung shines at Gathering of Eagles

“They are in my DNA,” Lane [...]

Hornung: No. 2 can be a winning play

Highlights:

A backup offer can be crucial in today’s tight market.
In a “normal” market, a backup offer may give an edge to the seller.
A deal by an owner-occupant might fail, while an investor is waiting in the wings.

It became an iconic slogan: “We’re No. 2. We try harder.”

Hornung: Expose homes to as many buyers as possible

“You need to keep your eye on the ultimate price, which is closing day,” Lane Hornung. [...]

Stale listings ripe for Realtor review

“Buyers in today’s market are informed and paying attention,” Lane [...]

Hornung: Good time to sell a home

“They didn’t get the memo that they were supposed to stop looking at houses,” Lane [...]

8z lauded as Beta Brokerage

“It is nice to be recognized as a brokerage that is trying to do things a little different and improve the consumer experience,” Lane [...]

Home buyers benefit from buyer brokers

“After an agent gets to know you, he or she will have a good idea of what you want or don’t want in a house and can really help you make the right choice,” Lane [...]

Hornung: Plenty to be thankful for in housing

“Probably the single most important thing to be thankful for in 2012 is some honest-to-goodness appreciation.” Lane [...]

Hornung: American Dream alive with renters

“There seems to be a bit of a tautology out there that they can’t afford to buy a home,” Lane [...]

Hornung: Fewer, but more serious buyers in the fall

“In the post-summer market, let’s say between Labor Day and Thanksgiving, you sort of have a de-cluttered market,” Lane [...]